Jordan 39 Campaign, Nike Jordan
Air Jordan XXXIX Launch Campaign
A bold visual campaign introducing the Air Jordan XXXIX—Nike’s latest performance-driven basketball shoe. Inspired by MJ’s signature cross-step, the design highlights speed, control, and innovation with ZoomX and Air Zoom cushioning.
The campaign captures the shoe’s minimalist aesthetic and premium construction for athletes who always move ahead.
Credits
Made at Art Camp
In collaboration with Jordan
Global Art Director Warren Cochrane
Art Director Farah Kafei
Writer Jon Moy
Director & Executive Producer Santiago Carrasquilla
Creative Director & Executive Producer Jos Diaz Contreras
Producer Jerry Li
Unveil Player 1 Carlos Lantigua
Unveil Player 2 DJ Lee
Director of Photography Oliver Lanzenberg
1st AD Elizabeth Smith
Colorist Ben Federman
Scenic Artist Krista Cohen
Art PAs Britton KorbelZaira Calderón
VFX Pretend VFX
3D Animation Directors Chan Yu ChenSteven GuasNathan Schmitt
3D Technical Director Jonnatan Paz
Simulation Artists Atharva RautAlexis ProstJonnatan Paz
3D Modeler Jonnatan Paz
Art Directors Anna ChandlerSantiago Carrasquilla
Designer Animator Anna Chandler
Producers Jerry LiMatt Knudsen
Production Assistant Zaira Calderón
2D Animators Haolun LiuJeremy Higgins
Music & Sound Design Ary Warnaar
Credits
Made at Art Camp
In collaboration with Jordan
Global Art Director Warren Cochrane
Art Director Farah Kafei
Writer Jon Moy
Director & Executive Producer Santiago Carrasquilla
Creative Director & Executive Producer Jos Diaz Contreras
Producer Jerry Li
Unveil Player 1 Carlos Lantigua
Unveil Player 2 DJ Lee
Director of Photography Oliver Lanzenberg
1st AD Elizabeth Smith
Colorist Ben Federman
Scenic Artist Krista Cohen
Art PAs Britton KorbelZaira Calderón
VFX Pretend VFX
3D Animation Directors Chan Yu ChenSteven GuasNathan Schmitt
3D Technical Director Jonnatan Paz
Simulation Artists Atharva RautAlexis ProstJonnatan Paz
3D Modeler Jonnatan Paz
Art Directors Anna ChandlerSantiago Carrasquilla
Designer Animator Anna Chandler
Producers Jerry LiMatt Knudsen
Production Assistant Zaira Calderón
2D Animators Haolun LiuJeremy Higgins
Music & Sound Design Ary Warnaar