La Felicidad Se Consigue Con Cosas Muy Simples, Luis Benz
In 2019, we traveled to Argentina with just a camera and a name: Luis Benz. Years earlier, Santiago had randomly met and become friends with Luis, a self-taught sign painter with over 50 years of experience, working entirely by had. He welcomed us into his world without hesitation, sharing not only his craft but also the story of his beautiful, difficult life.
For the film, we asked Luis to paint fifty signs — fifty words that held meaning for him. We filmed each stroke, listened to his stories, and watched his life unfold through the work. The result was deeply personal: every sign a window into who he is.
The experience has stayed with us. To be invited so openly into someone’s life is rare and unforgettable.


























Credits
Made at Art Camp
Featuring Luis BenzRosa Sashas
Cinematography by Santiago CarrasquillaDanae Gosset
Edited by Fabian Palacios V.Santiago Carrasquilla
Design by Luis BenzMing Hsun Yu
Music by Armando Young
Sound Design by Tato Carrasquilla
Produced by Santiago CarrasquillaDanae Gosset
Produced by Juana CarrasquillaRodolfo D'Ambrosio
Color by Hadrian Kalbach at Royal Post, Paris
Special thanks to Georges BermannPartizanChan Yu ChenNingfeng ZhaoSebastian SlayterJuana Carrasquilla
Additional design Chan Yu ChenNingfeng Zhao
Credits
Made at Art Camp
Featuring Luis BenzRosa Sashas
Cinematography by Santiago CarrasquillaDanae Gosset
Edited by Fabian Palacios V.Santiago Carrasquilla
Design by Luis BenzMing Hsun Yu
Music by Armando Young
Sound Design by Tato Carrasquilla
Produced by Santiago CarrasquillaDanae Gosset
Produced by Juana CarrasquillaRodolfo D'Ambrosio
Color by Hadrian Kalbach at Royal Post, Paris
Special thanks to Georges BermannPartizanChan Yu ChenNingfeng ZhaoSebastian SlayterJuana Carrasquilla
Additional design Chan Yu ChenNingfeng Zhao