Self initiated research development project. We took a few of the scenes from the ‘Telfar Puff Campaign’ we did late last year - and used Stable Diffusion to bring a new aesthetic to them.

We experimented with many different visual styles and prompts until we found a style we liked. We then made a new edit using all the new animations generated. We printed the entire video at 10 frames per second - a total of 600 frames. And then loosely illustrated over every single one of the frames, with the goal of really collaborating with the AI, re interpreting it, and giving it one last layer of human craft and human creativity. As these new AI tools arrive and develop, we are excited to try them and find our own unique ways of engaging with them.