Jordan 39s, Jordan Brand

Air Jordan XXXIX Launch Campaign

A bold visual campaign introducing the Air Jordan XXXIX—Nike’s latest performance-driven basketball shoe. Inspired by MJ’s signature cross-step, the design highlights speed, control, and innovation with ZoomX and Air Zoom cushioning.

The campaign captures the shoe’s minimalist aesthetic and premium construction for athletes who always move ahead.

Credits
Made at Art Camp
In Collaboration with Jordan
Director & Executive Producer Santiago Carrasquilla
3D Technical Director Jonnatan Paz
3D Modeler Jonnatan Paz
Designer Animator Anna Chandler
Production Asistant Zaira Calderón
Music & Sound Design Ary Warnaar